I ended my last project with the following recommendation:

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If future anthropological studies were to approach the Web seriously, they would find a lot more than the penny-dreadful creepypastas [...].There are modes of identity and brands of reality unique to this virtual space, almost completely divorced from the version of ourselves we see on the streets of the physical world.

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Alongside these new modes of identity and storytelling, I have also found a form of exchange unique to the Web (specifically YouTube): one involving affective capital as the product of affective labor.